School of Culture and Communication provides three undergraduate programs: Chinese Language and Culture, Advertising, and Journalism. The School has a total number of 57 full-time teaching staff, of whom 27 have acquired their senior academic title, including 7 professors, and 30 masters and 7 Ph.D. holders. Statistics show that more than 60 studies, textbooks, and reference books and more than 500 academic papers have been published by this teaching team. Their teaching and scientific research achievement has won them 10 awards. Meanwhile, this teaching team has undertaken several national projects, including three National Social Science projects and two Humanities and Social Sciences projects of the Ministry of Education. Four courses have been awarded as the Excellent Courses of Fujian Province .

This School is well-equipped with a number of teaching faculties, such as the Research Base of Humanities and Social Science,Experimental Teaching Demonstration Centerand has also formed a science and technology innovation team. The School receives the central financial fund for supporting local universities’ development. In addition, modern facilities such as HD studio, nonlinear newsroom, graphic design laboratory, photography and recording rooms, are also accessible to both teachers and students. In the past 30 years, this College has trained more than 3000 qualified graduates for the society and the graduates are in great demand.